Search Engine Optimization

The principle aim of any website should be to attract people who do not know about you but are looking out for products and services similar to the one you offer. We guarantee a position for yout website in the top 1-20 positions of all the major search engines. The steps involved in achieving this goal are mentioned below.

Keyword Analysis
     Target the right phrases for better results

Optimisation
     Moulding the backend of your site

Search engine submisssion
     Approaching the search engines

Link popularity
     Exchanging links for a better page rank

Maintenance
     Measures to maintain positions

Our Success
     Case of studies of our success



Keyword Analysis
     aget the right phrases for better results

Put yourself in the shoes of your customer. What wouold you type in the search box to locate companies offering your core services? For Example, if you are looking for mobile phones in London, your query would likely be "mobile phones London". This entire phrase is considered as one "Keword".

We begin each new project by analysing the history and current status of both, your company website and that of your competitors. From that, we understand the unique frame-work of each business, and are able to determine the right keywords that should be used to target search engines.

Choosing the right keywords is essential to a successful start of implementation of an optimisation campaing.

All this stage, we will also provide you with a pre-position report of search engine rankings of the keywords chosen by you.

Optimisation
     Moulding the backend of your site.

The process of modifying attributes of a website to improve its position on one or more search engines by making it more accessible is called optimisation. It is a backend process that allows search engines to find your site when a browser makes a search for keywords.

Once the right keywords have been identified we begin the optimisation process. The backend content of the website is altered so as to raise the keyword density of the site. The pages that have to be optimised are identified and we make the necessary modifications. This involves the addition of Meta tags, Alt tags and singular lines of content placed at strategic locations on the site.

Once the optimised content is ready, the existing un-optimised pages need to be replaced. If FTP access to the site is granted to use upload the new pages. In the case we are not permitted access to the FTP we hand over the optimised content to you so that your webmaster can undertake the process of replacing the pages on the site. In either case, there will be no disruption whatsover to the existing site.

The site is now ready to be submitted to the search engines. A web technician assigned to the your account will submit the site to all the major search engines of the internet. Submissions are made on a daily basis to ensure sufficient results. The submission process is undertaken manually and we do not use any automated software for this process.

Search engine submisssion
     Approaching the search engines

A directory is organized into categories and subcategories. Human editiors review each directory submission and evaluate the site's quality and relevance. Success only comes when you submit a high quality site to the proper category.

Because the directory, submission processs is geared so specifically to each particular directory, we ONLY submit by hand. An automated submission program can't adequately submit to any directory because it isn't able to study the directory's structure and determine which category is best.

Directories are very popular with internet users and Yahoo is the biggest, most popular directory. 100Hot.com, web site that tracks the most popular website in many different categories, consistently ranks Yahoo as one of the most visited sites on the Web. Yahoo is also the most difficult directory to get into. We make sure we follow their submission guidelines exactly to increase your chances.

Manual Search Engine Submission Takes Time

Although the manual submission process is the most effective, it involves many steps and can take a long time. These are the steps we take to ensure our submissions are successful.

Research search engines and identify those that we want to submit to.
Locate the "Add UTL" link on the first search engine
Enter the URL of your site, your name, and other information the search engine requires.
Repeat steps 2 and 3 for each of the remaining sites.
We are entering a lot of repetitive information here, so we have to be very careful about typographicsal errors. It can take weeks or months before your site ever actually appears in the search engine's databse. You may have to search engines several times before they index your site.


Link popularity
     Exchangeing links for a better page rank

Link Popularity Campaign is a process where we exchange links with sites from all over the world that promote business related to your industry. Link Popularity greatly enhances the ranking of the site on search engines.

A link called "Useful Resources" is added on the home page that leads to a seperate section having diverse links.

The Link Popularity campaing involves the following

Prioritising prospects by a combination of factors including their link popularity scores and their present search engine positioning.
Developing a static HTML link page replicating the exact look and feel of the clients website.
Initiating the process to contact prospects and request a link.
Submitting the website to top directories including the open directory.


Maintenance
     Measures to maintain positions

Remember, the mantra for a sustainable HIGH ranking is: Ongoing Maintenance

Unfortunately, web rankings are subject to severe fluctuations In fact, any number of variabes, from search engines changing their indexing methodology to competitive activity can all send your search engine rankings into a nosedive.

Unless, of course, you have Ascent Solutions protecting your rankings 24/7 with an ongoing maintenance program.
Without ongoing maintenance your rankings could undergo a severe ranking decline. Regular monthly maintenance can also help your rankings rocket up the charts.

The various steps involved in this phase are :

Index Monitoring

Index Monitoring is the daily process of keeping track of the positions achieved by your site on the search engines. The search engines change their placement algorithms quite often. Apart from this your competitor's also want to get on top. By constantly monitoring your positions we can identify the pages or sections of the site which are drop from the search engine index and re-instate them.

Resubmission

In this process we resubmit the site to the search engines ona daily basis. This is a process which ensures a high recall value for your site in the databse of the search engines.

Checking for dropped or slipped pages

In this process we monitor all the optimised pages of the site on a regular basis. A page could be dropped by the search engines due to human error that could occur while updating the site from the clients end. The keyword density could drop as a result of this. We identify the reason an reason and resubmit the dropped or slipped pages with proper corrections.

Maintaining the link popularity campaign

The Link Popularity Campaign needs to be maintained on a daily basis. We constantly look out for new link partner's whose page rank could be used to maximize the mileage for our clients site. A constant monitoring is also essential to avoid any dead links that migh crop up over a period of time. Even a single dead link could be highly detrimental to the position of the site on the search engines.

Stay one step ahead of a changing search engine landscape - as well as your competition. From competitive forces to search engine operational changes, the search engine market is one that's often in state of permanent flux. Ongoing maintenance is your rankings "insurance policy" that all these dynamics won't be a factor.

Maintenance lets you leverage new product or service introductions- and more! With an ongoing maintenance program, you can take advantage of oppurtunities as they present themselves. For example, you add a new product or service and you want to promote that via new key words. Or, you want to promote some key words to help your recruitment efforts.

Ongoing maintenance delivers the best marketting ROI around. A small montly amount is all it takes to maintain and in fact increase your rankings.

Our Success
     Case Studies of our success

:: VIRGIN BALLOON FLIGHTS

Balloon Flight Operations

URL: http://www.virginballoonflights.co.uk

keywords: Balloon flights, Hot air balloons

"We went from 1 e-mail a day from the website to 60 e-mails a day in a matter of 3 months apart from 450 unique visitiors every single day. Ascent Solutions have probably been one of the best business decisions i have ever made".

Testimonial By:
Damian Brockway
Managing Director
Virgin Balloon Flights.


:: INHOUSE KITCHENS

Retailers of kitchen equipment in London

URL: www.inhousekitchens.co.uk

Keywords: Kitches London, Kitchen units london

"The sheer number of quality enquiries received by us on the net has opened up a completely new and unexpected avenue of generating business for us. Keep up the good work"

Testimonial By:
N. Haria
Proprietor
Inhouse Kitchens.


:: BLUE STAR

Corporate house that provides cooling solutions to various businesses

URL: http://www.bluestarindia.com/

Keywords: Exporters of Airconditioning Products, Walk in Cold Storages


:: BALSARA GROUP

Provider of Oral Care and Household Care products

URL: http://www.balsara.com

Keywords: Toothbrushes India, Herbal Toothpate india


:: SHAREKHAN

Online trading portal for the indian stock market.

URL: http://www.sharekhan.com/

Keywords: Stock Brokers India, Online Trading Facility India


:: VINAYAK CORPORATION

Manufacturers of natural, artificial and synthetic food colors

URL: http://www.vinayakcorporation.com/

Keywords: Natural food colours, Artificial food colors